To promote the relaunch of their Solutions AM
/ PM line of skincare products, Avon asked
Orphan to develop a global print campaign. Given
the opportunity to think outside
Avon's traditional style of photography, Orphan commissioned photographers James Houston and Nick Welsh to bring new life to a renenergized product line.
The brand House of Marley commissioned Orphan
to create an identity and a comprehensive brand
book to cover all aspects of commercial usage of
the famed, late
Jamaican singer-songwriter. Taking an artistic approach, Orphan developed an iconically charged, hand drawn crest for their logo. The layout is an energized mixture of
high-impact typography, intimately cropped portraits, candid moments, and bold graphic gestures printed on a natural paper stock.
Orphan established the identity, bottle
design, packaging, advertising, and collateral
for Christiania, an ultra premium Norwegian
vodka. The challenge was to create a visual
language that communicated the idea of an organic, pure distillation of Scandinavian origin. Playing off of its heritage, a graphic interpretation of the Norwegian flag was used to seal the bottle and act as an anchor for the brand's visual identity.
Clinique rarely works with outside agencies,
but approached Orphan to work on a press kit for
a special occasion: the reformulation of one of
their classic products.
They wanted to communicate “The Story of Great Skin.” The result was an ultra luxe book with die cut pages to house the product.
Creative Exchange Agency is a company with
over 20 years experience representing and
working with some of the world's premier
David LaChapelle, Peter Saville, and David Carson. Naturally, the owner understood the power of good design and requested that the identity, collateral, and website
created by Orphan remain fresh, striking, and independent of trends.
Orphan was commissioned by Domaine de Canton
to create a guerilla marketing campaign for
their new liqueur, a ginger infused cognac that
launched in 2007.
Orphan created an Indochine inspired wild posting campaign that was seen around New York City and Los Angeles.
When Hugo Boss opened their concept store in
New York's Meatpacking district, they challenged
Orphan to create an invite that was decadent and
Orphan chose to have the design of the invitation reference architectural features of the store interior. An intricate cut-out sleeve referenced the trellised, domed ceiling, black plexiglass recalled the use of black glass throughout the store, and a monochrome palate matched the clothing.
Intermix is a high-end, multi-label boutique
and online fashion retailer. Orphan was hired to
assess and rebrand the company in order to
address a gap between the
customer's perception of the brand and the luxury designer merchandise carried in the stores. Orphan's answer was energetic, colorful, and undeniably artistic and chic.
The new logo typographically transitions from modern to classic and sets a tone of sophistication, while the ongoing collateral, in-store branding, and advertising reflects
a spirit of artistic collaboration. As this relationship continues to evolve, Orphan will work further to develop and position a brand image that the fashion conscious woman
can connect with.
Me Magazine is an independent publication
founded in 2004 devoted to individuals in
creative fields. Each issue explores the life of
a guest editor and their circle of friends.
It was founded to support, document, and get to know the people in the creative community who we admire.
Method, an all-natural, non-toxic home and
personal care product line, approached Orphan to
create illustrations to be used for collateral
materials. Orphan ran with their
existing "people against dirty" tag line, incorporating the idea that since everything was derived from natural products you could "make your house a home" with Method without worrying about dangerous chemicals or negatively impacting the environment.
Orphan was hired by Showroom Seven to
redesign the identity and collateral for their
influential New York fashion showroom and PR
agency. Orphan decided they needed
to create an over-arching visual that could encompass the variety of designers that the client represented. The solution was to design a dynamic black-and-white pattern in
various styles of 7's that could be applied to a wide range of collateral.
Steven Alan asked Orphan to redesign their
corporate and in-store collateral and to create
a lookbook for their men's line. Through the use
of various tactile material choices,
a revisited logo, and an improvisational and authentic look to the photography, Orphan's approach faithfully captured the brand's downtown, industrial, and raw aesthetic.
Orphan has worked with Thakoon, a 2006 CFDA Fashion Award nominee and favorite of fashion editors and Michelle Obama, on various projects throughout the brand's existence. Through a close, collaborative process, Orphan has created several custom patterns for Thakoon's main collection and the Thakoon Addition diffusion line, designed seasonal look books, redesigned his website, and designed a T-shirt for the French department store Printemps and the CFDA's "New York in Paris" project.
In the industry of high-end construction
management, The Moon Group represents the
pinnacle. They have been hired by some of the
industry's most influential tastemakers
including real estate developer Andre Balaz and hotelier Ian Schrager. Orphan was asked to develop an identity and website that expressed the company's experience,
architectural prowess, and elite sensibility. The logo has a solid, structural refinement that references the needs of their clients. For the website, the group's high profile portfolio
is clearly and elegantly presented to illustrate the capabilities of The Moon Group.
Versace came to Orphan to design a direct mail piece for their Spring 2010 accessories line that needed to communicate
the fun and glamour at the core of the brand, as
well as to introduce a downtown spirit that was bold and spoke with an editorial voice. The result was an oversize mock newspaper mailer, that was chic yet playful, printed on unbleached paper to add an edgy, industrial touch.
Orphan was commissioned to produce the
invitation for world-famous artist Richard
Tuttle's retrospective at the Whitney Museum in
New York. In reference to the
artist's own use of contrasting materials, Orphan chose to use two contrasting paper stocks—one thick, one micro-thin—as well as a contrast of different surfaces from
raw on the exterior to smooth on the interior. The blue flower image was created by Orphan and later sampled by the artist in his own work, completing the collaboration.
Orphan is a unique, full-service agency committed to
rethinking traditional relationships between brand and consumer,
design and strategy, and agency and client. We combine the
creative strength and personal attention of a boutique agency
with diverse expertise of a big agency to execute fully
intergrated, multimedia campaigns. We strive for visionary
concepts that set brands apart in a crowded market.
5 Crosby Street, Suite 6i
New York, New York 10013